Real estate call tracking CRM for property sales teams
A property enquiry is worth the most in the first hour and the least by the next morning. Diallogs is a real estate call tracking CRM that gets fresh portal and Meta ad enquiries dialled quickly from your team's own Android phones, then keeps every site visit and post-visit follow-up on the record through a buying decision that can take most of a year. From ₹125 per license per month.
4.5★ from 113 Google Play reviews · 10,000+ downloads · Android only · 30-day free trial for up to 5 licenses, no credit card
The enquiry is shared. The first call is not.
Someone browsing 2 BHK (two-bedroom) listings in Wakad on a Sunday evening rarely fills in just one form. They tap "contact" on three or four projects on property portals, and maybe submit an Instagram lead form for a launch offer on the way. Within the hour, several builders and brokers have the same name and number. The one who calls while the buyer still remembers filling the form gets the conversation. Everyone after that is an unknown number interrupting dinner.
Most teams lose property enquiry calls quietly. Leads arrive in a portal dashboard, someone copies them into a sheet the next morning, and the sheet is split across telecallers. By the first dial, the buyer has spoken to two other projects and booked a site visit with one.
That is not a sales-skill problem. It is plumbing — how fast an enquiry travels from the form to a telecaller's screen — and plumbing is fixable.
Telecalling CRM for real estate: the first hour
How a builder's pre-sales desk would wire Meta lead ads straight into the dialling queue.
- 01
Connect the lead forms
Authorise the Meta lead ads connector, pick your Facebook page and the specific forms running for each project. A Baner launch form and a Hinjewadi plotted-development form can feed the same account.
- 02
Map each form's fields
Field mapping is per form, so the 'Preferred configuration' question on one ad and the 'BHK' question on another both land in the same BHK field on the lead. Budget, location and project fill in without anyone retyping them.
- 03
Assign to the pre-sales team
Leads can carry more than one assigned user and can be reassigned in bulk, so splitting the morning's enquiries between four telecallers is one operation, not a copy-paste exercise.
- 04
Work the list with the auto dialler
The auto dialler places the next call from each telecaller's assigned leads on their own SIM, and the telecaller talks to the buyer — there is no AI or recorded voice on the line. Nobody types numbers, and nobody skips the awkward ones. It dials one lead at a time — it is not a predictive or parallel dialler.
Portal enquiries that arrive as spreadsheets go in through CSV import instead: upload, map the columns, check the validation preview, import. Duplicate matching runs on the phone-number suffix, so a buyer who enquired on two portals — once as +91 98xxxxxx21, once as a bare ten-digit number — can be skipped or merged rather than called twice by two different people. This is the core of what a telecalling CRM should do for a property desk, and why paid ad leads go cold so quickly when it does not.
Catching the portal leads nobody touched
On a launch weekend, the dangerous lead is not the one that said no. It is the one never called at all — it arrived at 11:40pm, or landed on the list of a telecaller on leave.
The Never Attended report lists every lead nobody has dialled even once. Not Picked By Client lists calls that went out but never connected — the buyer tried once at 2pm on a weekday and then forgotten. Run both on Monday morning and reassign whatever is left before it is a week old.
What a real estate call tracking CRM should record
Custom statuses and typed custom fields mean the pipeline looks like a property sale, not a generic funnel.
| Status | What the team records | Where you see it |
|---|---|---|
| Enquiry | Project, source (portal, Meta ad, channel partner, walk-in) as a dropdown; BHK as a radio; budget as a number | Never Attended until the first dial |
| Site visit scheduled | Site-visit date in a date picker, preferred location, notes on who is coming — spouse, parents | Leads filtered by site-visit date for the coming weekend |
| Visited | Unit or tower shown, objections in notes, reminder date for the next call | Call History on the lead; Employee Performance per salesperson |
| Negotiation | Tags such as loan-pending or awaiting-family-decision; revised budget | Not Picked By Client for callbacks that are not landing |
| Booked | Booking date, unit, channel partner credited | Client Performance; CSV export with on-screen filters applied |
Statuses are entirely yours — add Revisit, Lost to competitor project or Holding for possession date if that is how your team talks — and each gets its own colour. Because budget is stored as a number and site-visit date as a date, "everyone above ₹90 lakh who visited in August" is a filter, not a manual hunt. The broader mechanics are covered on the lead management CRM page.
Site visit follow-up CRM: the long middle of the sale
The first call is a sprint; everything after the site visit is a marathon. A family buying an under-construction flat might decide in three months; one waiting on a home-loan sanction or the sale of an older flat can take nine. Meanwhile the salesperson who showed the sample flat may have moved projects, and the buyer has seen four other sites.
Set the next reminder date on every call. The habit that matters is simple: no post-visit call ends without a reminder date on the lead. "Call after Diwali, they want to see the clubhouse progress" becomes a date and a note, not a thought that disappears.
Keep the history on the buyer, not the salesperson. Every call — duration, outcome, notes, tags — stays attached to the lead. When a buyer rings back in month five and reaches someone new, that person can see the visit date, the unit discussed and the objection about floor rise before saying hello.
Calls from the site still count. Site offices often have patchy data. Calls log offline and sync when the phone reconnects.
Many buyers prefer WhatsApp here. Admins can create message templates — a site-visit confirmation, say — that salespeople send from the app. WhatsApp call tracking also exists, but it depends on device permissions and notification access, and results vary by device and Android version, so verify it on your phones first.
CRM for real estate brokers in India and channel partner handoffs
Much of Indian residential sales runs through channel partners. The handoff between them and the builder's team is where leads go missing.
A channel partner brings a buyer; the builder's closing manager takes the visit. A week later nobody is sure whose follow-up it is — and the channel partner (the outside broker who brought the buyer) is upset because a telecaller called the buyer as a fresh enquiry. A shared record solves most of this.
How a handoff would work
- Record the source as a dropdown field — Channel partner — with the partner's name in a text field
- Assign the lead to both the closing manager and, if they work on a license, the partner
- Brokers keep calling from their own numbers; buyers see the name they already saved
- Brokers turn tracking off on their personal SIM and leave it on for the work SIM
- When a partner or salesperson leaves, bulk reassign moves their leads with call history intact
What it will not do
- Run on iPhones — it is Android only, and calling happens on the phone
- Give you virtual numbers, IVR or call routing for a project hotline
- Sync automatically with another CRM — custom links use webhooks and the Partner API (an add-on on any plan)
- Track a partner's calls unless that partner runs the app on a license
Pricing for a builder's sales desk
Per license, per month. A license is active on one phone at a time.
The workflow on this page — Meta lead ads, custom fields, statuses, reminder dates — needs Basic with Leads at ₹250. Basic at ₹125 covers call tracking and monitoring only, which can suit closing managers who just need their calls logged. Yearly billing saves 7%.
Call recording is an add-on at ₹125 per GB per license, handset-dependent, so test it on your models; consent and compliance stay with you as the business. With recording in place, AI Insights (₹900 per employee for 300 minutes) summarises a post-visit call in Hindi, English or Hinglish, with action points and sentiment.
An illustration, not a case study
The scenarios above describe how a real estate sales team would fit Diallogs to its process, not named real estate customers. Diallogs is used across distribution, retail, ed-tech and HR teams, which rely on the same pieces — fast first calls, long follow-ups, shared lead history. For more, read the best calling CRM for real estate sales and how to distribute leads fairly across a telecalling team.
Common questions
What is a real estate call tracking CRM?
A real estate call tracking CRM logs every call your sales team makes or receives about a property enquiry and attaches it to that buyer's lead record, along with project, budget, BHK (flat configuration, e.g. 2 BHK = two bedrooms, hall and kitchen) and site-visit details. Diallogs does this from each salesperson's own Android phone and SIM, so the call history, follow-up dates and stage of every enquiry sit in one place instead of in individual call logs.
Is there a telecalling CRM for real estate that works with Facebook and Instagram lead ads?
Yes. Diallogs has a Meta lead ads connector: you select your Facebook page and lead forms, then map each form's fields — such as preferred location, budget or BHK — to fields on the lead. Enquiries land in Diallogs as leads your telecallers can work through with the auto dialler, which calls one lead after another on the rep's own SIM. There are no prebuilt connectors for other CRMs; outbound webhooks and a Partner API cover custom integrations, available as an add-on on any plan.
How does a site visit follow-up CRM keep buyers from going cold?
After a site visit, the salesperson updates the lead's status to Visited and sets a reminder date for the next call, so the follow-up is on the record rather than in someone's memory. Custom fields store the site-visit date as a real date, which means you can filter for buyers who visited weeks ago and have not been called since. The Never Attended and Not Picked By Client reports show leads that were never called or never connected.
Can I use Diallogs as a CRM for real estate brokers in India?
Yes — it suits brokerages and channel partner teams in India because calls go out on each broker's own number, with no virtual numbers or porting. Brokers with dual-SIM phones can turn tracking off on their personal SIM and keep it on for the work SIM. It is an Android app; iPhone calling is not supported, and each license is active on one phone at a time.
How much does a real estate lead follow-up app like Diallogs cost?
Call tracking and monitoring is ₹125 per license per month on the Basic plan. Lead management — statuses, custom fields, reminder dates and the auto dialler — is on Basic with Leads at ₹250 per license per month. Yearly billing saves 7%, and there is a 30-day free trial for up to 5 licenses with no credit card required.
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Try it on next weekend's enquiries
30-day free trial for up to 5 licenses, no credit card. Connect one project's lead form, let your telecallers call Saturday's enquiries with the auto dialler, and check Never Attended on Monday.